In Publisher, it's possible to create notifications based on products/software and other criteria (e.g. All, Success only, or Error only) to different webhooks.
This enables customers to send notifications to different application owners or teams within the business. For example, a certain person might be responsible for certain software, or the security team will want to see all security updates with a CVE associated with them.
It would be nice to have the same option in the Cloud Portal
For us, this feature is essential for managing pilot testing when a new version of an application is released. The Application Owner must be aware of any changes and be prepared for testing and approval. They should also have the ability to stop the deployment in case of a failed update.